Saskatchewan policing recruitment campaign draws national attention
By Your Southwest Media Group
REGINA — A national advertising campaign promoting policing and law enforcement careers in Saskatchewan generated nearly 14 million digital impressions over roughly five weeks this spring, the Government of Saskatchewan says.
The "In Saskatchewan, it all lives here" campaign ran from March 9 to April 12, 2026. It aimed to raise awareness of career opportunities in policing across the province.
The campaign brought police services and agencies together under a single coordinated platform. The province said this approach widened the campaign's reach and increased visibility for the full range of law enforcement careers.
Results included 1.7 million complete video views, more than 114,000 clicks and 94,000 visits to the website Saskatchewan.ca/serve-here. The province said 90 per cent of those website visitors were new users. More than one million users outside Saskatchewan were reached through Facebook and Instagram, with the strongest engagement coming from Ontario, followed by British Columbia and Alberta.
Community Safety Minister Michael Weger said the campaign showed strong collaboration across the province's policing services.
Participating police services reported increased website traffic during the campaign and a rise in inquiries about careers. Recruitment efforts continue through career fairs and outreach events.
"There has never been a better time to pursue a career in policing and law enforcement in Saskatchewan," Saskatchewan Marshals Service Chief Marshal Robert Cameron said.
Saskatoon Police Service Chief Cameron McBride said the service was proud to take part in the initiative. "In an increasingly complex and polarized world, it is essential that we recruit individuals that are committed to service excellence," he said.
The province said the campaign builds on its broader commitment to policing and public safety. In 2025-26, the Government of Saskatchewan is investing $6 million toward a multi-year plan to add about 100 new frontline officers. An additional $2.7 million will support 14 new Safer Communities and Neighbourhoods personnel, and $1.6 million is going to the Saskatchewan Police College as part of a three-year training commitment.
More information is available at Saskatchewan.ca/serve-here.