Drivers urged to follow traffic signs during May safety campaign

By Your Southwest Media Group

SASKATCHEWAN — SGI is reminding drivers to pay attention to traffic signs and signals as part of its May Traffic Safety Spotlight campaign.

Traffic control devices, including stop signs, yield signs, traffic lights and pedestrian crossings, play a key role in regulating and guiding traffic while helping reduce confusion on the road. They are designed to clearly communicate right of way and support safer traffic flow for all users.

“Traffic control measures are designed to help drivers make safe decisions,” said Karol Noe, executive vice-president of vehicle and driver programs with SGI. “Slow down, stay focused and watch carefully for what the traffic signs are telling you. Even on familiar routes, missing a sign or signal can result in a collision.”

SGI says failure to yield accounts for 11 per cent of collisions, while driver inattention is also a factor in 11 per cent of crashes. Disregarding traffic control devices contributes to four per cent of collisions.

Drivers are encouraged to yield appropriately, obey traffic lights and stop signs, and avoid distractions behind the wheel.

More information on traffic safety is available on the SGI website.