Employers, don’t automate these 3 tasks!

Powerful artificial intelligence tools can certainly help employers save time and money by eliminating repetitive or predictable tasks from workflows. However, certain areas of business will always require a human touch to ensure greater efficiency.

Here are three tasks you should not automate in your business.

1. Customer satisfaction management

When a customer contacts your organization, an automated system can be useful. It effectively handles simple inquiries, such as those regarding service offerings or business hours.

However, when someone has an urgent request or wishes to file a complaint, it is crucial that they be quickly connected with a real person. This human interaction builds customer loyalty and enhances your reputation.

2. Creating visuals or marketing materials

With current technologies, you only have to type a few words into an AI tool to instantly generate posters, press releases or advertising templates. However, because these solutions tend to generate similar results from one user to another, it’s becoming more difficult to stand out. Simply put: when it’s done with AI, it shows.

Do you want a look or brand that’s unique enough to generate more intentional engagement? Many graphic designers, illustrators, photographers and copywriters are just waiting for the chance to work with you.

3. Strategic decision-making

Automated processes can help with rote or repetitive tasks, such as sorting through applications for a new employment position. However, pre-programmed evaluation criteria could rule out candidates with the potential to add more value to your team.

In Canada, privacy laws already include rules limiting the use of automated tools in decision making about people. Want to learn more about this topic? Contact a human resources professional in your area.