Just A Gal From Glidden: I built this with you — now we’re taking it to every mailbox
I'm writing with some big news about Your West Central Voice — news I believe you'll like, and news that reflects something I couldn't have done without readers like you.
Starting with our May 5, 2026 issue, Your West Central Voice is going Total Market Coverage. The paper will be delivered free to every household mailbox in our core coverage area, every single week — more than 3,800 mailboxes across 26 communities. That's up from 1,600 today. We're more than doubling our reach.
For you, this means you'll continue to receive Your West Central Voice every Tuesday in your mailbox, just as you always have — at no further cost to you. Your subscription is no longer required. The paper will come to you automatically.
Why we're making this change
Since 2020, Your West Central Voice has grown from an idea into a regional newspaper serving west central Saskatchewan. But we've been competing for advertiser dollars against platforms that can show broad reach — radio, Facebook, local social media groups. To keep our newspapers strong and independent, we need to demonstrate audited, verifiable reach.
Under the new TMC model, advertisers can count on us delivering the paper to every household, every week, audited through Canada Post. That's the kind of number that keeps our advertisers with us, and keeps a real community newspaper viable in west-central Saskatchewan for years to come.
Your prorated refund
Because you've already paid for a subscription that extends past May 5, 2026, you're entitled to a prorated refund for the remainder of your subscription period.
Rather than sending small cheques to hundreds of subscribers, I'm donating all prorated refunds, in full, to the Kindersley & District Health Foundation in the name of our subscribers.
It felt like the right thing to do. Our readers built this paper with me over the past six years, and this feels like a fitting way to turn that investment into something lasting for the community we all share. The Foundation will receive a lump donation that reflects the collective generosity of every subscriber affected by this change.
If you'd prefer something different
I understand the donation choice won't work for everyone, and that's okay. You have two other options:
Option 1 — A cheque in the mail. If you'd rather receive your refund directly, just let me know and I'll send a cheque.
Option 2 — Convert to a digital subscription. If you'd prefer to read every issue online — anywhere, anytime — your refund can be applied toward a digital subscription at $40/year (GST included). Available worldwide.
How to let me know your choice
Please reply by Friday, May 15, 2026 whichever way is easiest for you:
Phone: 306-463-2211
Email: kate@yourwestcentral.com
Mail: Your West Central Voice, Box 727, Kindersley, SK, S0L 1S0
In person: 116C Main Street, Kindersley
If I don't hear from you by that date, your refund will be included in the donation to the Kindersley & District Health Foundation. You'll receive a note confirming the contribution.
A personal thank you
When I returned to Kindersley in 2020 and started Your West Central Voice, I didn't know if readers would come along for the ride. You did. You subscribed, you read, you called the office when something in the paper made you think or smile or swear at me a little. You built this paper alongside me, and I'm grateful.
Going TMC isn't about needing you less. It's about making sure this newspaper is here for the long haul — for your grandchildren to read stories about their town, the way we all once did. Your early support made that possible.
See you every Tuesday.
With thanks,
Kate Winquist
Publisher
Just a Gal From Glidden